B.A. Asian Studies, Bowdoin College
M.A. Journalism and Mass Communication, UNC Chapel Hill
Woo received her Master’s Degree in May 2009 with a concentration in social marketing and public relations. Through thesis research and a research assistantship, she worked on the strategic messaging of two state-wide health campaigns. Her thesis, “Overcoming A (False) Bad Rep: Designing and Testing Messages to Reposition Teens and Secure Funding for Adolescent Health Initiatives in North Carolina,” was selected for a poster presentation at the CDC’s National Conference on Health Communication, Marketing and Media. Woo also won grand prize in the Arthur W. Page Society’s Corporate Communications Case Study Competition. After receiving a B.A. in Asian Studies from Bowdoin College in 2003, Woo divided her time between China and the United States. In China, she freelanced for Newsweek Select, Fodor’s and French Vogue; she also produced and edited City Weekend, an English language entertainment magazine published in Shanghai and Beijing. As a media volunteer at the Beijing Olympics, Woo blogged for the Huffington Post. Courtney currently works as a senior account executive at Edelman in the public affairs division in New York. Her current and past health clients have included Hospital for Special Surgery, GE Healthcare, the Chronic Fatigue Initiative, Ameritox and Louisiana Home Care.