Nori’s research lies at the intersection of strategic communication, identity, and health. In particular, she studies the potential for messages to frame health in terms of valued identities, as well as the effects of activated identities on behavioral decision-making.

Her work on the role of identity in strategic communication has received top theory paper honors at national conference.  In addition, her research has appeared in peer-reviewed journals, including Media Psychology, Games for Health Journal, Communication Theory, Health Communication, Journal of Health Communication, Health Marketing Quarterly, Cases in Public Health Communication and Social Marketing, Journal of Health Psychology, and Hispanic Health Care International.

Nori has conducted experiments testing the effects of health messages on self-concept accessibility and behavioral willingness.  In recent work, she has examined recreational video gameplay among cancer survivors and the associations among gameplay motivations, self-concepts, and mental health.  She is also involved in research to inform the development of a “smart” cigarette case that delivers tailored messages to encourage progress toward becoming tobacco free.  She welcomes opportunities to collaborate with graduate students and faculty.
Read a profile of Nori on our Upstream blog 

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