Duke University School of Nursing
Ph.D., UNC-Chapel Hill, 1991
Dr. Lipkus, a social psychologist, is a Professor at Duke University School of Nursing. His research explores how persuasive communications, especially those that affect perceptions of health threat, motivate behavior change in such areas as cancer screening and smoking cessation. His research also includes medical decision-making. He is on the editorial board of the Journal of Health Communication, Health Psychology and Psychology and Health.