Seoyeon Kim is a Ph.D. student in the School of Media and Journalism at UNC-Chapel Hill. She received her master’s degree from the Missouri School of Journalism with emphasis on Strategic/Health Communication. After that, she entered a health communication consulting company in South Korea. As serving as a healthcare PR consultant for two and a half years she provided with strategic PR plans and promotional campaign activities for various health-related organizations and pharmaceutical brands. She also, as a guest journalist, contributed health communication trend reports and feature articles to a magazine for communication professionals. She still holds strong passions about health and PR, and is also interested in corporations’ ethical acts.