Associate Professor and Director
Media Effects Laboratory
School of Journalism and Mass Communication, UNC-Chapel Hill
Ph.D., Penn State University
Sri Kalyanaraman’s primary research pertains to examining the social and psychological effects of new media and communication technologies. His secondary interests include information processing of persuasive health messages, and marketing aspects of sex and violence in media. His research has been published in leading mass communication journals including Communication Research, Journal of Communication, Journal of Advertising, and Journal of Broadcasting and Electronic Media.