Associate Professor
School of Journalism and Mass Communication, UNC-Chapel Hill
Ph.D., University of Georgia

Heidi Hennink-Kaminski joined the faculty in 2006. She teaches marketing, strategic communication and social marketing courses and also serves as the senior associate dean for graduate studies. Her research focuses on interdisciplinary health communication with an emphasis on the social marketing approach to promote healthy behavioral changes among individuals and communities.   This work involves conducting formative research with target audiences to understand the health behavior issue at hand from their perspective, which in turns informs the development and testing of theoretically-based messages and intervention platforms.  Interventions are then evaluated upon conclusion.

Hennink-Kaminski’s research has been funded by the Centers for Disease Control and Prevention, the National Institutes of Health’s National Center for Advancing Translational Sciences, The Doris Duke Charitable Foundation, and the Blue Cross Blue Shield Foundation of North Carolina.  She also serves as a Core Faculty member of the Injury Prevention Research Center (IPRC) at UNC-Chapel Hill.

Prior to transitioning to academia, Hennink-Kaminski accumulated 15 years of professional experience in senior marketing communications roles in both corporate and agency positions.

She has authored book chapters on telecommunications marketing and transnational advertising and has published in Science Communication, Social Marketing Quarterly; the Journal of Current Issues and Research in Advertising; Journalism and Mass Communication Quarterly; Sexuality and Culture; and Health, Culture and Society. Hennink-Kaminski is the recipient of School’s David Brinkley Teaching Excellence Award and The Edward Vick Prize for Innovation in Teaching.

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