Assistant Professor
School of Journalism and Communication
University of Oregon

Autumn Shafer graduated with her doctoral degree from the School of Journalism and Mass Communication at UNC-Chapel Hill in 2011. She completed the Psychological Processes Track for the Certificate in Interdisciplinary Health Communication. While at UNC, she helped to develop and evaluate messages on two funded social marketing campaigns focusing on preventing cervical cancer and easing caregiver burden for parents of children with eating disorders. Much of her research is focused on popular media, adolescents and sexual health. Her experimental research explores the psychological mechanisms that underlie message processing and the persuasive effects of narratives.

Autumn’s professional background is in strategic and political communications. She has worked as a political campaign manager, field director, and state legislative aide. She now teaches public relations at Texas Tech University. Her research has been published in the Journal of Health Communication, Social Marketing Quarterly, Health Communication, and the Journal of Adolescent Health.

“Being a part of IHC program is one of my most treasured experiences from graduate school. The opportunity the IHC program provided me with to work with faculty across disciplines and to be exposed to new and interesting research was instrumental in developing my own program of research. The IHC faculty were accessible and encouraging mentors.”

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