Strategic Communication/Social Marketing Specialization Courses
MEJO 445 Process and Effects of Mass Communication (3 credits) (Spring 2013 ONLY). Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences. (Southwell)
MEJO 449 Blogging, Smart Mobs and We the Media (3 credits) (Fall) For advanced undergraduates through Ph.D. students. Practical and theoretical approaches to understanding, designing, building and using virtual communities, including studies of network capital, social capital and social production. (Brabham)
MEJO 475 Concepts of Marketing (3 credits) (Fall and Spring) Designed for students anticipating careers in advertising, public relations or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication. (Hennink-Kaminski)
MEJO 490 Psychology of Advertising (3 credits) (Spring) This course examines how consumers respond to advertising. We will focus on the psychological mechanisms involved as consumers mentally process persuasive content and ultimately make decisions in the marketplace. The course provides an introduction to theories of persuasion and consumer behavior and also examines how these theories apply to strategic communication situations. You will learn to describe psychological theories that can be used to explain advertising effects and identify the use of these concepts in ads. This course is designed for future professionals in the fields of advertising and strategic communication as well as individuals interested in media effects. (Sinclair)
MEJO 491.6 Market Intelligence. (Professor JoAnne Sciarrino). You must register for
3 hours for this course. Market Intelligence helps students learn to make better business
decisions by teaching contemporary analytical tools to solve brand and advertising
problems. The course is specifically geared for future agency account executives,
planners and marketing communications managers who will be the ultimate users of the
data, and who will determine the scope and direction of research conducted. Possessing
the skills to gather and use market intelligence is valuable for students planning careers in
branding, marketing, or in consulting, and is a fundamental function in industries like
consumer packaged goods, entertainment, and financial services and sports management.
In order to lend realism to the material, the course will introduce research techniques and
data used in large companies like Coca-Cola, AT&T, American Express and Merck.
MEJO 720 Strategic Communication (3 credits) (Fall) (Online) Underpinned by appropriate theory, this course examines strategic communication in today’s cluttered information environment. While developing strategic communication programs, students will analyze case studies and research comprehensive digital-influenced strategies.
MEJO 730 Public Relations Foundations (3 credits) (Fall) Introduction to the growing field of public relations practice: its history, legal and ethical issues, types and areas of practice and construction of public relations campaigns. Must be used as a basic competency class by master’s students. This course cannot be counted toward a program of study for doctoral students. (Straughan)
MEJO/HBHE 795.001 eHealth. (Associate Professor Seth Noar). (3 credits) (Spring) The purpose of the current seminar is to provide an opportunity for in-depth study of the eHealth field. We will examine the context of the digital age and what consumers are engaged in online with regard to health; the history of eHealth and its “roots”; interactivity and its relationship to eHealth; the variety of eHealth applications that exist, including Internet websites, computer-tailored interventions, health video games, avatars, interactive voice response technology, text-messaging interventions, mobile “apps,” social media, and others; eHealth design and evaluation strategies; implementation and dissemination research and its application to eHealth; policy issues that influence the eHealth field; issues related to adapting to a rapidly changing eHealth field; and future directions for eHealth practice and research.
MEJO 830 Seminar in Public Relations (3 credits) (Fall) The purpose of this course is to expose graduate students to the theoretical bases of public relations and provide insight into the development of public relations theory and practice. Through readings and group discussion, students will gain greater understanding of scholarly work in public relations and related disciplines and the application of those works. A variety of research approaches (historical, legal and social science) are included. Readings, discussion and a term paper, which may be the preliminary work for a student’s thesis, are required. (Boynton)
MEJO 870 Seminar in Social and Economic Problems in Advertising (3 credits) (Fall) This seminar is designed to explore the development of thinking in the advertising field and to examine current problems. The course examines advertising as an institution, its role as the economic support for the media, the social influence of advertising as it exists in contemporary society and the constraints placed upon advertising by other institutions, particularly regulation and public policy. The bulk of the class readings and discussions explore salient contemporary issues within a sociological and economic framework. Students are also expected to develop a related area in their interest into a seminar paper of the length and quality suitable for a conference and to present that paper to the class during the final weeks.
MEJO 879 Seminar in Advertising Research (3 credits) (Fall) This seminar introduces graduate students to research on mass persuasion, including commercial and political advertising in Western countries and information control and indoctrination in totalitarian systems. We also spend a substantial amount of time on commercial and other persuasive messages in the new media, such as the Internet and interactive television. Readings cover the relationships among theories, methodology and empirical evidence. Students report and lead discussion on various topics. A research paper is required at the end of the semester. Students may work individually or with others in the class, depending upon the interests of the students and the size of the project. (Sinclair)
PSYC 869 Advanced Social cognition (3). Instructor: Keith Payne.Prerequisite: PSYC 867. Permission of the instructor for students lacking the prerequisite. Advanced theory and research in social psychology that explores the cognitive processes underlying social phenomena. Specific topics include attributions, emotions, heuristics, self, goals, motives, and others.
MEJO 890: Persuasion and Social Influence (3 credits) (Spring) This graduate-level seminar will examine the major social-scientific theories and concepts related to persuasion and social influence in a communication context. Topics include attitudes, beliefs, and other antecedents to behavior; reasoning and automatic processing; source, message, context, and receiver characteristics; and special topics in health, political, and advocacy campaigns. (Comello)