Public Health courses | Information Science courses | Journalism courses

 

Public Health courses

HBEH 727: Patient Advocacy (3 credits) This interdisciplinary course is designed as an introduction to patient advocacy for graduate and advanced undergraduate students in the health professions at UNC. We will cover a variety of topics including ethics, health policy and access, advocacy for special populations, and innovative approaches to health system change. (Earp)

HBEH 799: Advanced qualitative research methods (3 credits) (Fall) This is a course about analyzing, interpreting and writing-up the results of qualitative research. The course is designed to provide advanced graduate students in public health and other related fields the opportunity to explore different analytic approaches and techniques and to develop new analysis and writing skills. (Barrington)

HBEH 811/NUTR 805: Development of Health Promotion and Disease Prevention Intervention (3 credits) (Fall) Prerequisistes: HBHE and Nutrition STUDENTS ONLY. The goals of this seminar are to explore the problems and issues in using behavioral and social science theories, concepts, and empirical evidence to inform health promotion research and interventions. (Tate)

NUTR 715: Dietary change interventions (3 credits) (Spring) This course focuses on developing theory-based nutrition interventions at the population level. Addresses levels of interventions such as individual, social network, organizational (e.g., schools and work sites); methods of implementation (including social marketing and mass media); and principles of assessing change. (Faith)

Information Sciences courses

INLS 490-202 Health Information Sharing in Social Media (3 credits) (Spring 2013 ONLY): This course provides an overview of health information sharing using social media.  It will cover the nature of user-generated content and types of content that are shared online, as well as examine online interactions among various parties in the health information ecosystem, such as health information consumers (i.e. patients, caregivers, family and friends), health care providers, health information services, insurance companies, and pharmaceutical.  The course will also discuss benefits/drawbacks of health information exchange over social media and examine how design can affect user experience of health information exchange.  It will include examples from a variety of types of social media, including social networking sites, blogs, online support groups, and Twitter.
 

INLS 515: Consumer Health Information (3 credits) Examines concepts of health, health conditions, policy, and information collections and services from social and cultural perspectives. Analyze and design methods for provision and access to consumer health information services. (Gollop)

INLS 572: Web Development (3 credits) (Fall/Spring) Prerequisite: INLS 461 or permission of instructor. Introduction to Internet history, architecture and applications, with a particular emphasis on the World Wide Web. Introduces design principles for creating usable and accessible Web sites and assists students with developing technical skills and competencies.

INLS 582: Systems Analysis (3 credits) (Fall/Spring) Introduction to the systems approach to the design and development of information systems. Methods and tools for the analysis and modeling of system functionality (e.g., structured analysis) and data represented in the system (e.g., object-oriented analysis) are studied. (Haas)

INLS 705: Health Sciences Information (3 credits) (Spring) An examination of concepts of health and illness that may be used for designing health information collections and services. The course will challenge students to think of ways to improve provision of health information services at various levels. (Gollop)

INLS 718: User Interface Design (3 credits) (Spring) Prerequisite: INLS 582. Basic principles for designing the human interface to information systems, emphasizing computer-assisted systems. Major topics: users’ conceptual models of systems, human information processing capabilities, styles of interfaces, evaluation methods. (Bergquist)

Journalism courses

MEJO 671: Social Marketing Campaigns (3 credits) This course provides an opportunity for students to develop a research-based social marketing campaign for a public health issue facing North Carolinians. Students will learn the basic tenets of social marketing and how it differs from commercial sector and nonprofit marketing. In particular, students will learn the importance of influencing upstream and downstream audiences to bring about behavior change. Students will work in teams to conduct research, develop message and channel strategies, and create final deliverables for the client, including PSAs, print collateral materials, special event plans and supporting media tools, premiums and giveaways, etc. The course is open to graduate students in mass communication and public health and undergraduate seniors in advertising and public relations by permission of instructor. (Hennink-Kaminski/Southwell)

MEJO 475: Concepts of marketing (3 credits) (Fall and Spring) Designed for students anticipating careers in advertising, public relations or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication. (Hennink-Kaminski)

MEJO 491.2 (3 credits) (Fall). This course will teach you how to use data to make strategic advertising and marketing decisions (integrated communications strategies). It is aimed at the advertising or marketing executive who is the ultimate user of the data and who is responsible for determining the scope and direction of research conducted on his/her behalf.  It is valuable for students planning careers in account planning, account management, marketing communications and brand management. In order to lend realism to the material, the course will introduce research techniques and data used in large advertising and PR agencies and client companies. (Sciarrino)

MEJO 560 Medical Journalism (HBEH 660, HPM 550) (3 credits) (Fall) Prepares students to work as medical journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical information for consumers. (Linden)

MEJO 561: Medical Reporting for the Electronic Media (3 credits) (Spring) Teaches students how to conceive, script, report, produce and video edit medical stories for electronic media, especially television. Students work in teams to produce medical reports for Carolina Week, the student-produced television newscast. (Linden)

MEJO 562: Science Documentary Television (3 credits) (Fall) Students learn skills needed to produce a science documentary for broadcast on television. Emphasis is placed on researching a topic, followed by field production, script writing and video editing. (Linden)

MEJO 730: Public Relations Foundations (3 credits) (Fall) Introduction to the growing field of public relations practice: its history, legal and ethical issues, types and areas of practice and construction of public relations campaigns. Must be used as a basic competency class by master’s students. This course cannot be counted toward a program of study for doctoral students. (Straughan)

MEJO/HBEH 795: eHealth (3 credits) (Spring) This seminar provides in-depth study of the eHealth field. We will examine the context of the digital age and what consumers are engaged in online with regard to health; the history of eHealth; interactivity and conceptual approaches to eHealth; and a range of eHealth applications, including Internet websites, computer-tailored interventions, health video games, text-messaging interventions, mobile “apps,” and social media. (Noar)